Todd Malicoat is an independent marketing and business consultant from the SEO school of thought . He's done strategic consulting for companies large and small, and built and sold several sites of his own.

is increasingly becoming a social media portal that SEOs are going to have to acknowledge as an opportunity to generate links, drive traffic, and increase search rankings. The Digg community is intelligent, so content quality is a major factor in obtaining links, but from a marketing point of view, attention-grabbing titles are equally as vital. Todd also talks briefly a1bout paid blogging, the potential ramifications of services such as PayPerPost and ReviewMe, and how the dilemma of editorial ethics is not unique to just the blogosphere.

avoiding costly penalties. This knowledgeable panel points out that obtaining a natural, organic pattern of linkage requires more than just a simple assertion of “good links” vs. “bad links” to your site. Social media is also becoming a driving force in generating an increasing volume of links. Lastly, webmasters need to be mindful of the true issues when it comes to SEO/SEM and not focus so much of their time on concerns that aren”t as important in the long run.